Actimel Atelier Oct23

•Objective: Drive awareness of the new Actimel Plus range

•KPIs Primary: In View Time

•Creative - Display

•Platform- Mobile & Desktop

●x4 display creative

Creative designs

Reveal the key visuals with the elegance the product deserves

●Simplicity is powerful

●Easy to interact by swapping the key visual only

●Parallax effect ads depth whilst ensuring branding and CTA are prominent

Combine motion effects to attract the eye

●Combine perpetual motion with a parallax scroll effect to make the add visually more appealing

●Parallax effect ads depth whilst ensuring branding and CTA are prominent

Engage users by using perpetual motion to add a touch of intrigue

•Simplicity is powerful.

•Cinemagraphs give style and edge to ad experiences.

•Delivers for both primary and secondary KPIs.

Great for enticing users who may be paying less attention when scrolling

●The unit hero is the product

●Rotate visuals and key messaging using native user behaviours

Tap into consumer behaviour and the innate desire for fun

●Effective way to increase engagement among your audience.

●Increases in engagement rates directly correlate to higher conversions.

Deliver high-impact display experiences that are playful in nature

●The unit hero is the product

●Rotate visuals and key messaging using native user behaviours

●Encourage ad reappraisal with the spin mechanic on the scroll