CREATIVE WORKSHOP
Brief
Choosing goodness isn’t always easy, so our communication objective is to position PopWorks as the snack that delivers it all, crunchy, light, flavour-packed, and never fried.
Business objective: Rapidly grow PopWorks by driving widespread trial and purchase of this exciting new snack.
standard assets
With strong assets in place, we can create high-performing, fully optimised creative
Final Creatives
Land branding around the video
Put the user in control of the message
Draw attention to PopWorks range with motion
Catch attention with 3D elements
Allow users to explore PopWorks range
Finding different ways for consumers to interact